An SEO-focused website built to present Felco Vending clearly
Felco Vending is an established vending operation serving facility managers and commercial accounts. The design objective was to make services, operational scope, and the inquiry path easier to understand on desktop and mobile.
The problem
When a facility manager is deciding who gets the vending contract, they look the company up. If the website reads like an afterthought, the company does too, no matter how good the actual service is. Felco needed a site that carried the same weight as the operation behind it.
What was built
Catalog clarity
Every service line gets its own clearly labeled, photographed section instead of a wall of text. A buyer can see in one scroll what Felco actually does and match it against what their building needs.
B2B trust
The design leads with service clarity and proof of scope. Photography, factual claims, and visible contact routes help commercial buyers evaluate the business without searching through a wall of text.
Search-friendly structure
Semantic structure, descriptive headings, metadata, and internal links give search engines and visitors a clearer understanding of the services. It is the same foundation described in the local SEO services work.
Mobile-first
Built and tested for the phone screen first. The capture on this page is the real site on a phone-sized viewport, exactly as a buyer sees it.
What the client said
“Andrew did a really good job building FelcoVending.com for us. I am not a website expert at all, so I needed someone who could make the process simple and not overcomplicate everything. Andrew was very easy to work with and explained things in a way that actually made sense.
He listened to what we wanted, made the website look clean and professional, and was quick to make changes when we asked. The whole process went smoothly, and I never felt like I was being ignored or left wondering what was going on. He communicated well and always got back to us.
The website turned out great and looks much better than what we had before. It is easy to use, works well, and gives our business a more professional look. Andrew clearly knows what he is doing, but he also knows how to work with people who are not technical.
I would definitely recommend Andrew to anyone who needs a website built. He is reliable, patient, easy to deal with, and does good work. We are very happy with how FelcoVending.com turned out.”
How projects run
Scope
What the business sells, who it wants more of, and what the site has to prove. Short and concrete.
First preview
A working design provides something concrete to review after scope, source content, and required access are clear.
Refinement
Revisions against the real content: the photography, the service catalog, the claims that have to hold up.
Launch
Domain hookup, form testing, and handoff or ongoing support depending on the tier.
Want a clearer search and conversion foundation?
Start with the Free Local Visibility Review: one search-visibility issue, one website conversion issue, and one recommended next step based on public information. Or browse more selected work first.
Request a Free Visibility Review