Most service businesses do not lose work because the marketing failed. They lose it because someone called while the crew was on a roof, nobody called back until Thursday, and the job went to whoever picked up first. These are the systems I set up so that stops happening. They run in the background, you approve anything that matters, and you can read every conversation they had.
A lead answered inside five minutes is roughly twenty-one times more likely to turn into a customer than one answered at thirty minutes.
Widely replicated finding from lead response time research. It is an industry benchmark, not a promise about your business.
Each one solves a specific leak. You do not need all four, and I will tell you which one is actually costing you money before you buy anything.
They do not replace you, and they are not allowed to make promises on your behalf.
They never quote a price, commit to a date, or agree to scope that you have not approved. Anything outside the script goes to a human, which is usually you. I would rather a system say "let me have Andrew confirm that" than invent an answer that costs you a job or lands you in an argument.
They also do not fix a business problem underneath. If the phone is not ringing at all, answering it faster changes nothing, and I will say so rather than sell you a system. That case starts with the search and website work instead.
No guarantee of a specific number of leads, bookings, or reviews. What I can commit to is that the systems do what the scope says, that you can read everything they said, and that you can switch them off in a day if you hate them.
There is no large setup fee. You pay the first month as a deposit, I build the thing, and the monthly starts once it is live. Each plan runs six months to begin with, then month to month. Every plan is one business, one location, one phone number.
You already have a website you are happy with, and you are losing people to voicemail and slow callbacks.
Same as above, and you also have quotes going cold and fewer reviews than the competition.
The website, the search work, and all four systems, run as one thing by one person.
Line by line. The short version: the first two plans run on the website you already have. Everything is the only plan where I build the site and do the search work.
| What you get | Front Desk | + Follow-Up | Everything |
|---|---|---|---|
| Your website | |||
| A website designed and built for you | ○ | ○ | ◆ |
| Ongoing changes and fixes to that site | ○ | ○ | ◆ |
| Works with the website you already have | ◆ | ◆ | n/a |
| Getting found | |||
| Monthly search and local visibility work | ○ | ○ | ◆ |
| Google Business Profile managed | ○ | ○ | ◆ |
| Service pages written and published | ○ | ○ | ◆ |
| Answering | |||
| Website chat, answering 24 hours | ◆ | ◆ | ◆ |
| Missed-call text back | ◆ | ◆ | ◆ |
| After-hours quote intake | ◆ | ◆ | ◆ |
| Phone answered and jobs booked on your calendar | ○ | ○ | ◆ |
| Following up | |||
| Review requests after a finished job | ○ | ◆ | ◆ |
| Quotes that went quiet chased automatically | ○ | ◆ | ◆ |
| Past customers brought back | ○ | ◆ | ◆ |
| Appointment reminders | ○ | ◆ | ◆ |
| Off your plate | |||
| Inbox sorted, replies drafted for approval | ○ | ○ | ◆ |
| Estimates drafted from your call notes | ○ | ○ | ◆ |
| Jobs written into your CRM without retyping | ○ | ○ | ◆ |
| Weekly one-page summary | ○ | ○ | ◆ |
| Working with me | |||
| Every conversation readable by you | ◆ | ◆ | ◆ |
| Monthly report in plain language | ○ | ◆ | ◆ |
| A call with me each month | none | 30 min | 45 min |
| One month up front, then monthly | $500 | $1,200 | $2,500 |
Six-month initial term, then month to month. On the Everything plan the website is genuinely included rather than discounted, which is why the term exists: if you leave inside the first six months, the balance of the term or the standard price of the site becomes payable, whichever is lower. You own the site either way. Phone and messaging usage above normal volume, additional locations, extra phone numbers, and connections to unusual software are quoted separately. Nothing here includes paid advertising.
At this level you should be given a list, not a promise of ongoing optimization. This is that list. If a month goes by and you cannot point at what you got, I have not done my job.
The mix shifts month to month based on the roadmap. What does not shift is that you get a named set of work and can see it. No ranking, traffic, or lead guarantees.
A call about how work reaches you now: who answers, what happens after hours, where quotes go to die. If the honest answer is that you do not have a leak worth $500 a month, I say that.
I draft what the system will say: how it greets people, what it asks, what it refuses to answer, and when it hands off to you. You read it and change anything that does not sound like your business.
Connected to your phone number, calendar, and whatever you track jobs in. Then run against the awkward cases: the price shopper, the emergency, the one asking for something you do not do.
It goes live and you see every conversation for the first two weeks. Anything that reads wrong gets fixed at no charge. That correction period is part of the build, not an upsell.
New service, new pricing, a season where you stop taking a certain job: tell me and it updates. That is what the monthly is for.
One message and it stops, inside a day. Your phone number, calendar, and customer records stay yours throughout, and you leave with the transcripts.
On the phone, it introduces itself as an assistant for your business. I do not set these up to pretend to be a human, partly because it is the wrong way to treat your customers and partly because people work it out anyway and resent being tricked. In practice almost nobody minds a fast, polite answer at 9pm. They mind voicemail.
It says so and hands off. It is set up to take a message and tell the customer when a human will get back to them, rather than guess. Guessing is what creates the disasters people are afraid of, so the systems are built to refuse rather than improvise on price, timing, or scope.
Usually not. These connect to common calendars, phone systems, and job trackers. If you use something unusual, I will check whether it connects before you pay anything, and tell you honestly if it does not.
Then Everything is the plan, because it is the only one that includes a site. Front Desk and Front Desk plus Follow-Up are systems that bolt onto a website you already have and are happy with. If you have no site, or the one you have is the actual problem, the first two plans would be answering the phone in an empty shop.
On the first two plans, no: they are the other half. Search decides how many people reach out, these decide how many of those turn into paid work. On Everything they stop being separate, because the site, the search work, and the systems are all in the one monthly. If you only have budget for one and the phone is already quiet, start with search: answering nothing faster achieves nothing.
Because building it is the fastest part of my week and the back-end work is the slow part. Charging you several thousand up front for the piece that costs me least, and then asking for a monthly on top, is how most of this industry is priced and it is not how I want to sell. The six-month term is what makes it work: the site gets paid for across the term rather than in a lump on day one. If you leave early, the site becomes payable, and you keep it.
You will see it, because you can read every conversation. In the first two weeks after launch I am reading them too, and fixes are free. Beyond that, corrections are covered by the monthly. If something is badly wrong you can switch the system off yourself in a day.
Tell me how work reaches you now and what happens when you cannot pick up. I will tell you which of these would make a difference, which would not, and roughly what it would cost. If the answer is that you do not need any of it yet, that is a fine outcome for a phone call.
Find the leak